Record growth leads to expansion in size and delivery

Optinet, the IT services division of the National Eyecare Group (NEG), has declared 2018 its most successful year ever with record installations of its flagship Optinet FLEX practice management system (PMS). Due to this rapid growth, the company has doubled the size of its offices in Malvern, Worcestershire, and opened a dedicated on-site training facility.

Established in 1983, Optinet was born out NEG’s mission to enable its members to order directly from suppliers – saving them both time and money – and to support independent practices in areas such as marketing and communications. Over the years, Optinet has developed more and more features, from patient record and recall to till, diary, stock, dispensing, clinical record and more.

The launch of Optinet FLEX in 2013 took the software to another level, giving users a range of new and enhanced features such as Optical Payment Services, direct debit collection integration, and centralised mailing with Webpost and Docmail. Optinet was the first PMS company to offer a fully integrated option for the Scottish EGOS payments – and this year, Optinet FLEX will integrate with Xero accounting software and the English EGOS system.

To continue improving its software and services, Optinet recently doubled the size of its office space to accommodate its growing customer service and sales teams. The space also houses a new dedicated training facility, allowing practice teams to attend for special training days – such as the ‘new join’ course to bring new members of practice staff up to speed on using Optinet FLEX.

Commenting on these exciting developments, Phil Mullins, NEG Operations Director, said: “From the outset, Optinet’s fundamental aim was to produce an affordable system that was easy for all members of practice staff to use; one that worked with the practice rather than the practice working with the software. “We are immensely proud of how far Optinet has come over the past 30 years – thanks in no small part to our hard-working Optinet team. We believe that Optinet FLEX is one of the most powerful practice management systems on the market today. We will continue to invest in our success – working with our users to develop the software so that Optinet FLEX remains at the heart of their business success.”

For more information about Optinet FLEX, and available training courses, email sales@optinetuk.com or call Chris Smith on 07500 874599.