NEG announces launch of exclusive label contact lens portfolio: mediflex®

NEG announces launch of exclusive label contact lens portfolio: mediflex®

National Eye Care Group has secured an agreement with contact lens manufacturer CooperVision to offer NEG members access to a new and exclusive brand, mediflex®. The mediflex® portfolio includes CooperVision’s leading daily disposable lenses, monthly disposable lenses and lens care solutions, all designed to improve patient retention and build practice success. CooperVision’s research demonstrates that private label contact lenses encourage patient loyalty (1), help drive spectacle sales2 and generate greater income for practices (2). Additional research from the recent COVID lockdown of Spring 2020 highlighted a strong link between online patient loyalty and private label (3).

Private label may be desirable for many practices yet may be out-of-reach for small-to-medium sized businesses because of minimum order volumes required to justify such exclusivity. NEG have worked with CooperVision to find a solution: mediflex®.

Through the collective buying power of NEG, the mediflex® brand is now available exclusively to NEG members: designed to help your practice retain more patients and improve business revenue.

NEG have also worked with CooperVision to create a comprehensive practice support package for store owners, Eye Care Practitioners and front of house staff to get the mediflex® portfolio up and running, and a programme of continued business development support thereafter. Launch support includes a practice how-to guide, in-practice tools, in-store promotional material, website and social media assets and patient communications; all designed to help you engage with and retain more patients, building long-term practice success.

For full details on how Mediflex can support your business please contact your CooperVision Business Development Manager today.

1.CVI data on file. Consumer insight study, July 2019. n=489. 2. CVI Data on file. Eyewear Sources UK, July 2019. 3. CVI data on file. Covid-19 contact lens users survey UK, April 2020. n=240.

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