Menicon Announces the Launch of the “Menicon Bloom™” Treatment Plan for Myopia Control in the United Kingdom

Menicon Announces the Launch of the “Menicon Bloom™” Treatment Plan for Myopia Control in the United Kingdom

Menicon Co., Ltd. is pleased to announce the launch of Menicon Bloom™, a holistic treatment plan for myopia control with a powerful and impressive marketing campaign titled “See Their Imagination Bloom”. 

Myopia, also known as near- or short-sightedness, is a common refractive error and one of the major causes of vision impairment worldwide. It affects approximately 30% of the world’s population and its prevalence has been forecast to affect about 50% of the world’s population by 2050. The prevalence of myopia in young adolescents has been increasing in recent decades to about 30% in industrialised societies of the West and epidemic levels of over 90% in some parts of Far East Asia. Globally, it is recognised as a significant public health concern associated with increased ocular-related morbidity and considerable healthcare costs. 

Concerned with the growing incidence of myopia and its health consequences worldwide, Menicon Co., Ltd. has developed Menicon Bloom™, a comprehensive treatment plan for childhood myopia that features two contact lenses that are CEapproved specifically for myopia control: Menicon Bloom Night™, a specially designed orthokeratology contact lens, and Menicon Bloom Day™, an extended depth of focus soft daily disposable contact lens. Combined with specially formulated Menicon Bloom™ lens care solutions, state-of-the-art fitting software and an innovative Menicon Bloom™ app, this holistic treatment plan helps slow down the progression of childhood myopia while providing all the tools for a successful myopia journey. 

The launch demonstrates the company’s continued commitment to offering on-label, approved products specifically for myopia control management to patients and eye care practitioners worldwide. 

An exciting marketing campaign titled “See Their Imagination Bloom” has been created to raise awareness of childhood myopia and its possible treatment options. With a rich and vibrant visual world of imagination, the campaign aims to make it reassuringly easy for parents and eye care professionals around the world to incorporate the Menicon Bloom™ treatment plan into children’s daily routines. 

Menicon is supporting ECPs to deliver Menicon Bloom™ through an accreditation programme, with e-learning and in-house training, so that everyone within an accredited practice is familiar with the system and can talk confidently and knowledgeably about Menicon Bloom in a way that patients and their parents can understand.

Get in touch to find out how to become a certified Menicon Bloom™ practitioner, by email at or phone +44 (0)1604 646 216.

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