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NEG announces launch of exclusive label contact lens portfolio: mediflex®

NEG announces launch of exclusive label contact lens portfolio: mediflex®

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National Eye Care Group has secured an agreement with contact lens manufacturer CooperVision to offer NEG members access to a new and exclusive brand, mediflex®. The mediflex® portfolio includes CooperVision’s leading daily disposable lenses, monthly disposable lenses and lens care solutions, all designed to improve patient retention and build practice success. CooperVision’s research demonstrates that private label contact lenses encourage patient loyalty1, help drive spectacle sales2 and generate greater income for practices2. Additional research from the recent COVID lockdown of Spring 2020 highlighted a strong link between online patient loyalty and private label.3