"}

News & Events


Helly Hansen Eyewear now available to NEG members

NORWEGIAN EYEWEAR LAUNCHING HELLY HANSEN EYEWEAR - “ALIVE SINCE 1877” AND ARE DELIGHTED TO BE SUPPLIERS TO THE NATIONAL EYECARE GROUP. From their home in Norway, Helly Hansen has been making professional grade gear to help people stay and feel alive for almost 140 years. Norwegian Eyewear was founded by Carl Fredrik Andersen in January 2018. Fredrik grew up in a family driven eyewear company in Norway, with involvement in sales, manufacturing, design and management. Having being granted the global eyewear license for Helly Hansen in 2017, Fredrik’s vision is to bring Norwegian brands to the international market. The Helly Hansen ophthalmic collection covers ladies, men’s and children’s ranges in acetate, stainless steel and titanium. The polarized sunglass collections cater for both lifestyle and sport and have the added benefit of hydrophobic and anti-reflective coatings.

Norwegian Eyewear are delighted to be listed as a supplier to the National Eyecare Group “The UK is a very important market for us particularly given Helly Hansen’s new five-year strategic partnership with the RNLI. We hope to be able to meet National Eyecare Group members during 100% Optical to introduce our company and our brands”.

In addition to Helly Hansen Norwegian Eyewear have created fashion brand RÖST, a beautiful acetate and beta titanium collection taking inspiration from the Norwegian Island its named after and VOICE, offering independent opticians the opportunity to create their own bespoke product ranges.