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News & Events


Come and join the club!

With today’s market changing constantly and more independent opticians being purchased by groups or closing down due to competition, it is even more important that the owners in surviving businesses take the time each week to work on their business not just on the day to day jobs. With footfall on the high street decreasing, you can’t just expect potential customers to walk in without using ongoing marketing and working your database to fill your books. You need to spend time developing your relationship with your customers old and new.

The NEG have partnered with Practice Building to offer all NEG members an online Business Club where you can explore different ways of more effective customer service, increasing your sales, training your team and much more all within an online portal.

Every member of the NEG has automatic free access to the entry-level of this resource . This includes weekly tutorials and Q&A with a Practice Building as well as a hotline number to ask the business pro’s anything at any time.

There’s also a full, paid level of access available to all NEG members for just £225 a month, added on to your existing NEG monthly bill. You’ll get access to complete Practice Building toolkit – tools they’ve developed over decades in practice to help your business flourish - and access to an entire marketing studio offering complete done-for-you marketing campaigns tailored to your practice and to your developing marketing strategy.

Sign up for your free membership now at www.practicebuilding.co.uk/neg