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Come and join the club!

Come and join the club!

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With today’s market changing constantly and more independent opticians being purchased by groups or closing down due to competition, it is even more important that the owners in surviving businesses take the time each week to work on their business not just on the day to day jobs. With footfall on the high street decreasing, you can’t just expect potential customers to walk in without using ongoing marketing and working your database to fill your books. You need to spend time developing your relationship with your customers old and new.