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Alcon makes significant investments in customer advertising

Alcon makes significant investments in customer advertising

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Alcon®, has announced it will be continuing to invest in the multifocal category in 2018, with an additional £750,000 going to a variety of direct-to-consumer promotional activities. Driving the multifocal category in 2018, the advertising campaign will educate 40-55 year old patients about presbyopia and multifocal contact lenses. Taking place until the end of March, Alcon’s investment will see it commence a range of consumer advertising including digital and promotional support, in-practice display materials and education tools. Following extensive research undertaken to understand the 40+ consumer lifestyle, Alcon has carefully planned its media activity to ensure the target audience are reached in the most relevant places and at the right times.