News & Events
Alcon® adds three new updates to digital platform InContact to benefit practices and patients
Alcon, the global leader in eye care and a division of Novartis, has announced it will be adding three new features to its digital platform InContact. Aiming to help businesses grow their patient base and online presence, the update will add subscription benefits for both patients and practices
NEG announce content for the Independents’ Lounge for Optrafair 2018
At this years Optrafair, being held at the NEC between the 14 & 16th April, the National Eyecare Group, with the support of Lloyds Bank, Specs network and VSP, are sponsoring a new feature area, The Independents' Lounge. The Lounge will be an area where Independent ECP's can grab a drink, mix with like minded professionals and talk business with a number of industry leaders. Over the three days of the show, three main topics will be covered in the lounge, adding to the bottom line, using technology to improve dispensing and building an strong independent.
Alcon makes significant investments in customer advertising
Alcon®, has announced it will be continuing to invest in the multifocal category in 2018, with an additional £750,000 going to a variety of direct-to-consumer promotional activities. Driving the multifocal category in 2018, the advertising campaign will educate 40-55 year old patients about presbyopia and multifocal contact lenses. Taking place until the end of March, Alcon’s investment will see it commence a range of consumer advertising including digital and promotional support, in-practice display materials and education tools. Following extensive research undertaken to understand the 40+ consumer lifestyle, Alcon has carefully planned its media activity to ensure the target audience are reached in the most relevant places and at the right times.
THE UK’s LEADING OPTICAL EXHIBITION IS BACK!
Optrafair is back, bigger and better across three days from 14-16 April 2018. The Federation of Manufacturing Opticians and MA Exhibitions invite you as a previous attendee to be first to register to attend the leading and most established optical event catering for the entire sector since 1978!
Xact exclusive for NEG members
As you will know Xact offer members a free web service, with comprehensive information about all aspects of human resources and health & safety. Members have been able to upgrade this service by adding options at £300 per module. But exclusively for NEG members Xact are offering the two most popular modules at just £300 + VAT per year